The poor people who are manning a company's social media PR are inundated with people complaining that they are single-handedly responsible for demise of British values, pandering to immigrants and the loss of the blue passport (IT WAS BLACK!). It happened to a chocolate manufacturer last year when they called their eggs, "chocolate eggs" rather than "Easter eggs." How dare they? At Christmas, it was a coffee shop that were waging a war on Christmas because their Christmas cups were red without the actual word on it. Mostly, sane people know that this is click-bait. Journalists write the story because they know it will get a certain percentage of the population will get upset and click on the story, which creates advertising revenue for the paper, allowing them to write stories that really matter. It is fake news. It's not real and it doesn't matter. This year, however, the Prime Minister has fallen for it and she has publicly joined the outrage but instead of targeting a large corporate behemoth they have picked on a charity.
This year, the National Trust PR people are fighting the Easter monster. The Prime Minister is doubly outraged because she is a vicar's daughter and a National Trust member (who doesn't read the magazine, which has more references to Easter than plants or woodland).
I was thinking about what the Easter monster would look like and then I visited a small Essex village. Dropping into the bakery to pick up some lunch I noticed some biscuits.
"I'd like one of those animal biscuits, please."
"The Easter biscuit?"
I was surprised. Then I realised that it was the Easter monster.
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